45 30 Ways to Write a Hypnotic Headline
H
ere’s one of my biggest secrets: I write the headline first. It be-
comes an anchor for my entire message. It sums up what I
want to say, holds my own passion, and builds curiosity. I may
change my headline later, but I always begin with a working head-
line to get the steam going.
The following 30 ways to write a headline are worth gold. I
spent years researching all the ways you could write a headline, and
then created this set of 30 templates. This will make headline writ-
ing a snap for you.
You will need at least one main headline on your sales letter or
web site. But you’ll also need headlines throughout the body of
your writing. These subheadlines help convey your message, keep
people interested, and continue to build desire.
You’ll also find that because there are three kinds of readers—
word-for-worders, skimmers, and jumpers—you need subhead-
lines to appeal to all of them. So when you look through the
following list, feel free to create as many headlines as you can for
your product or service. You may need them all.
Headlines will make or break your ads. John Caples said a good
headline can pull up to 19 timesbetter results for the same ad. Ad-
vertising pioneer James Webb said a top headline can bring in as
much as 50 percent moreinquiries and sales. Ad genius David