- Quiz your readers.
How Smart Are You? Take This Quiz and See!
What Is Your Networking IQ?
Are You Qualified for Success?
People love quizzes. Use a question headline and then let the
body of your ad be a quiz. For the ad to work, of course, it
all has to tie in to what you are selling. The ad about your
networking IQ, for example, is selling a book called Power
Networking. If you are running a mechanic’s shop, you
might ask,Is Your Car Healthy? Take This Quiz and See!Your
whole attempt is to somehow involvereaders with your ad.
A quiz is one way to do that. Involvement is how hypnosis
begins and deepens. - Use the words these and why in your headline.
These Boats Never Sink
Why Our Dogs Cost More
Why These Skis Are Called “Perfect”
When you use the words theseand whyin your headline,
you tend to create an attention-grabbing statement that will
draw readers into the rest of your ad or sales letter. If you
just said, “Our skis are perfect,” few would be interested. But
when you say, “Whythese skis are called perfect,” you gener-
ate curiosity—one of the most powerful motivators around.
Simply add the word whyto an existing headline to make it
more engaging.Buy Plumbing Supplies Hereis boring but
Why People Buy Plumbing Supplies Hereis interesting. - Use I and me headlines.
They Laughed When I Sat Down at the Piano—But When I
Started to Play!
I Finally Discovered the Secret to Easy Writing!
Everywhere I Stick My Nose I Make Money
First-person headlines will work if they generate enough cu-
riosity and hold a benefit. Everyone interested in playing the
HYPNOTIC WRITING