Imagine what it would be like if you could...
See yourself...
Remember the smell of...
And you begin to notice...
Do you remember hearing...
Can you recall what a (insert word) feels like?Tip:Use statements at the beginning of your writing that your
prospects already know to be true. This creates trust right away.
Trust leads to sales—and to getting people to do anything else you
may want them to do. For example:
You probably know...
You’re intelligent enough to know...
Of course you’ve heard that...
Everyone knows...
You probably already know this...
Rare thinking people like you already know that...13 PSYCHOLOGICAL COPY CONNECTORS
“Copy connectors” are ways to weave your sentences and para-
graphs together to end up with a web site that compels people to
take the actions you want.
Tell your readers what they’re thinking or feeling as they read
your words. Most people will actually start thinking or feeling it
because you brought it up. Only induce thoughts that will attract
them to buy your product.
What if you...
Little by little you begin...
And as you absorb this information, you’ll...
And as you are thinking about...
You become really interested...
Are you beginning to see how...
As you read each word in this letter,...
Have you noticed yet that...
Now I would like to help you experience...HYPNOTIC WRITING