48 My Three Biggest Secrets
B
efore I reveal my Hypnotic Writing formula, let me confess
something few people know. The following secrets are the
main reasons I’m able to write hypnotic copy. They’ll probably sur-
prise you. Brace yourself.
I DON’T DO THE WRITING
Shocked? What I mean is, I command or requestthe writing from
my unconscious. This may startle you, but some of the greatest
writers of all time did not thinkthrough their writing. Instead, they
wrote it almost by dictation. In other words, they listened to some-
thing within and just wrote.
Ray Bradbury would write a story every day, never knowing
what he would write until after he had written it.
Jack London disciplined himself to write 1,000 words every
morning, whether he knew what to write or not.
Richard Webster, a friend and prolific author, writes 2,000
words every day—because he misheard the amount of words Jack
London wrote.
Eugene Schwartz, the famous copywriter and author ofBreak-
through Advertising, would set a timer and write in 33^1 / 2 -minute
spurts.