Hypnotic Writing

examples of, 139–143

telling of, 137–138

using conflict in, 158–159

“Story of Ramon, The”

(Anthony), 139–140

Swipe File, 195–196, 212

Te l l M e a S t o r y(Shank), 137,

174–175

Tempest, The(Shakespeare), 4

Testimonials, 124–125, 181

Testing, of written copy, 214

There’s a Customer Born Every

Minute(Vitale), 82

Thesaurus, using, 103–104

“These,” using in headline, 182

Translation, as secret to

hypnotic writing, 18–21,

176–177

Triggers, reminders as, 174–175

Trust, in writing process, 89–90

Turning point message (TPM),

155–157

Twain, Mark, 39, 91, 103,

107–108

Unconscious Directed Writing,

209

Unlimited Selling Power(Moine

and Lloyd), 220

Upper and lower case letters,

using in headline, 184

Visual attractiveness, 125–126

Visualization, of events, 115

Vitale, Joe, 82, 141–143, 221

Waking hypnosis, 26–27

example of, 27–30

“Wanted,” using in headline,

183

Warren, Blair, 162–163

Weakness, admitting, 185

Webb, James, 178

Web sites:

case study of hypnotic

writing, 31–37

hypnotic formula for,

70–74

length of copy on, 75–76

of Money Beyond Belief,

44–52

rewriting of, 191

of Stampede Secret, 40–43

Webster, Richard, 193

Wells, H.G., 119

Wells, Wesley, 26

White, E.B., 100, 211

“Who else,” asking in headline,

185

“Why”:

asking in headline, 182

asking in writing, 206–207

Wind, Yoram, 8

Words:

connotation of, 160–163

to help reader imagine,

203–204

hypnotic power of, 14–16

to use in headlines,

182–185

using short, 103–104

word pictures, 124

Index

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