Hypnotic Writing

If you want to hold your reader’s attention, then you have to
learn how to create Hypnotic Writing. That’s what this book is all
about. My intention is to reveal—for the first time anywhere—the
principles and strategies that will transform your writings. In an
age when radio, television, computer games, videos, and movies
are screeching for our attention—and when there is more infor-
mation than you can possibly read—you must learn to write mate-
rial your readers can’t avoid. You don’t have any other choice.
With these Hypnotic Writing concepts in mind, you’ll begin to
write memos, letters, ads, reports, and yes—even books—that few
can resist. You will be able to create mesmerizing writing. You will
become a superwriter! You will be equipped to develop writing
that outshines the competition and dazzles your readers!
And with your new ability, you’ll be able to get more results and
command higher pay for your work. “Hypnotic Writing,” in short,
will give you the edge you need to create successful and powerful
writing.
Hypnotic Writing isn’t about manipulation; it’s about commu-
nication. You won’t put your prospects or buyers into trance states
where they do your bidding. People will never do what they don’t
have a latent desire to already do. The idea behind Hypnotic Writ-
ing is to help you better communicate, and thus better persuade
people.
All of this will become clear as you move through this book.
Are you ready?

It’s Time to Awaken

You cannot teach a man anything; you can only help him

find it within himself.

—Galileo