7 My Secret to Hypnotic Writing
I
magine someone hands you the following message:
“Riguardo a gli dice il mio segreto di dollaro di milione per scri-
vere di copia di vendite. Questo è qualcosa non ho mai detto nessuno
altro nel mondo intero. Lo dirò giustamente adesso, se lei promette a
tiene quest’un segreto. Stato d’accordo?”
You wouldn’t be too interested in it, would you? It would look
strange. Confusing. You might assume it’s from another language,
but unless you knew Italian, you would only be guessing the lan-
guage and the message.
What would you do? Obviously, you would need to translate the
message.
How? In this case, you might just go online at a great web site
for translating languages, enter the above text, and quickly discover
that those words in Italian actually mean:
“I’m about to tell you my million-dollar secret for writing sales
copy. This is something I’venever told anyone else in the entire
world. I’ll tell you right now, if you promise to keep this a secret.
Agreed?”
Ah! Now it all makes sense! Now you know what the words
mean and you are free to enjoy them, act on them, or just dismiss