Yes–the lemon can be sealed inside a zip-lock bag and
never touched by the performer!
Yes—the spectator can actually cut the lemon open!Two things going on there: First, they are answering all your
questions. As you’ll learn later in this book, anticipating objections
and concerns and answering them at the right moment are keys to
Hypnotic Writing.
Second, they are getting you into a yes mind-set. Look at all the
yes statements. As you’ll soon see, you can’t create a hypnotic state
without agreement.First, let’s talk about the gaff. It’s been honed to perfection
through countless hours of fine-tuning by Scott, Thomas
Wayne, and Bob Kohler. Although it appears to be a common
object, nothing could be further from the truth. In reality it’s a
precision made piece of machinery designed for stealth. Man-
ufactured to our exacting specifications by master craftsman
Thomas Wayne, you will marvel over the precision and gasp
at the application. Objects this clever are usually reserved for
James Bond!A “gaff ” is a device, gimmick, or trick. The copy here is letting
you know, again, that this is high-tech stuff. And the association to
James Bond is clever. Most people think of 007 as the collector of
cool gadgets. It’s very hypnotic to lead a person’s mind to the right
association you want them to make.This diabolical gaff will give you the power to load a signed bill
into a lemon, orange, or other fruit option completely unde-
tected inches from the spectators’ eyes. It’s as fast as a rat-
tlesnake bite and just as deadly.I’m not crazy about the image—rattlesnakes are not my idea of
a good time—but it does convey speed.
The copy goes on from there, explaining more about the effect.HYPNOTIC WRITING