■http://www.add-a-form.com.Offers free “public domain” sur-
vey forms as well as a professional series of custom-built,
paid-for surveys.E-COMMERCIALS
A TV-like advertising campaign has hit the e-marketing world.
eCommercial.com has created a revolutionary tool, bringing audio
and video commercials to the Internet. Its 30-second commercials
are supplemented with hot links to various sites and its technol-
ogy tracks customer hits. For more information on this innovative
tool, visit http://www.crn.com/ebiz.
There are many other online ways to serve your organization
or client. They may deal directly with marketing and are strategies
you may want to consider to enhance your event. The EventWeb
Newslettersuggests the following:
■Internet broadcasts and streaming video
■Virtual trade shows
■Online auctions
■Online educationE-mail is not only efficient, it is also an effective way to commu-
nicate information. From a marketing position, e-mail allows the
event marketer to test a variety of messages, create links to the or-
ganization’s Web site, gather information electronically, and en-
courage faster and higher response rates while saving money.
Marketing Your Event on the Internet 7315 Successful Steps to
Event E-mail Networking- Getting Started.Join discussion lists, subscribe to
newsletters and ezines, and participate in Usenet
newsgroups. Offering assistance and expertise on a par-
ticular subject or asking for help will begin the “know,
like, and trust you” part of the networking process.