nothing changed in the presentation. The
design remained the same, no additional
features were added, and the news was not
from yesterday. It was from last summer. The
site was no longer exciting and certainly not
current. Coverage of the annual convention
was literally last year’s convention, over-
lapped by the most recent one. Leadership
identifications were not updated. Features
were old, many of which had not been
changed since the association’s Web site
had been founded. The small Web site de-
signer was capable of designing the site,
but incapable of maintaining and updating
it. With no such Web expertise on the as-
Chapter Challenge 83sociation’s staff, the site was stagnant and
an embarrassment to the organization. Af-
ter two years in the quandary, the small as-
sociation bit the bullet and spent more
money than budgeted to hire a design
company with a track record for dynamic,
current, and interactive home page
applications.
The lessons?
You get what you pay for. Don’t trust
your professional reputation to friends with
little money and little experience. And, re-
member this admonition: “Instead of cry-
ing over spilled milk, go and milk another
cow.”Chapter Challenge
1.Design an electronic event marketing
strategy for an event of your choice.
2.Write an effective e-mail message to use
for an e-mail broadcast campaign.
3.Design your event Web page(s) and select
a high-impact domain name.