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Funding the Event

Marketing Program

It’s the Budget, Stupid!

WHEN YOU HAVE COMPLETED THIS CHAPTER, YOU WILL

BE ABLE TO:

■Develop the event marketing budget

■Identify resources to fund the budget

■Identify potential sponsors to support your budget

■Calculate the rate of return on event marketing

CHAPTER 4

Developing the Budget

In its most basic form, a budget is your cash plan. It is how you
are going to develop your mission and vision statements and your
goals and objectives into reality financially. Don’t let the budget
become a burden. A budget should never be etched in stone; it is
the final bottom line that counts. That being said, neverattempt to