Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Finally, when developing a budget plan, there are three areas
that are frequently overlooked:

1. Contingency reserve plans


2. Indirect costs (overhead)


3. Profit

Opinions differ on the amount of the overall budget needed to
be set aside for a contingency plan, although between 10 and 20

Developing the Budget 87

Advertising Creative/Design

Production

Print

TV

Radio

Web

Printing Creative

Graphic Design

Mechanical Cost

Couriers

Printing Cost

Postage First Class

First Class Bulk

Bulk

Express

Consulting Fees Marketing Specialists

Public Relations Creative

Writing

Copying

Press Releases

Electronic

Auxiliary Opportunities Promotional Booth/Stand

Promotional Printing Banners and Posters

Giveaways (T-shirts, mugs, etc.)

Figure 4-1
A broad marketing budget will include all categories that may
incur expenses. This chart illustrates that many of the expenses
will be reflected in more than one category. Examples are
postage and couriers and creative (art and graphics) costs.