195

Selling Summerville’s

Celebration to the Press

APPENDIX A

Sample Press Communications

Forms and Media Releases

Following are components of a multifaceted promotional campaign for
a special event in a hypothetical town in Indiana. The campaign involves
print and electronic media, as well as civic leaders, sponsors, and
honorees.

1.Sample Personal Letter

2.Sample News Release

3.Sample Request for Media Coverage

4.Sample Speaker’s “Talking Points”

5.Sample Photo-Video Opportunity

6.Sample Video News Release (VNR)

7.Sample Audio News Release (ANR)

8.Sample Public Service Announcement (PSA)