Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

ences through time molded my approach to event marketing and
my appreciation for the priceless satisfaction one receives from
bringing people together to learn, solve problems, make progress,
advance industries and professions, and have some fun.
They have taught me all I know in this industry, through their
writings, their teachings, their counsel, their actions, and their
friendships. The eagerness to open one’s mind to the wisdom of
others is synergistic. It leads to a journey of countless directions,
with each turn in the road leading to new revelations, questions,
answers, and understanding.
The following list represents those pioneers, contemporaries,
and colleagues who have personally enriched my understanding
of event marketing. I have learned at their elbows. I have shared
countless event war stories with them, all of which get better with
each telling. I have been with them during both triumphs and tri-
als and I have learned from it all. Because of them, I am able to
share with you, through this book, some of the body of knowledge
in event marketing that these relationships have gifted to me.
These are the true authors; it is they who are still doing their
teaching on these pages and telling their favorite stories. As you
pursue this study, you will be enriched by their wisdom. And in
turn and in your time, you will become the mentors of those who
join you on the journey.

In Appreciation Of xxiii

Edward H. Able, Jr.

Cynthia Albright

James Anderson, Esq.

Joe M. Baker, Jr., CAE

O. Gordon Banks, CAE

Donald E. Bender

Joseph Boehret

Gail Brown

Michael Brunner, CAE

Barbara Byrd Keenan, CAE

Lincoln H. Colby, CMP

Thomas Connellan, Ph.D.

Alice Conway, MM, CSEP

Jill Cornish, IOM

Timothy Cunningham

James R. Daggett, CAE, CMP

John Jay Daly

J. Franklyn Dickson, CMP

David Dorf, CHME

David Dubois, CAE

Joan Eisenstodt

Sara Elliott

Roy B. Evans, Jr., CAE

Duncan Farrell, CMP

Howard Feiertag, CHA,

CHME, CMP

Rose Folsom

John Foster III, Esq., CAE

Kenny Fried

LaRue Frye, CMP

Robert A. Gilbert, CHME

Joe Goldblatt, CSEP

Glenn Graham, CHME

Richard Green