53

Electronic Event

Marketing Strategies

The Danger in Communication Is the Illusion That

It Has Been Accomplished

—VOLTAIRE

WHEN YOU HAVE COMPLETED THIS CHAPTER, YOU WILL

BE ABLE TO:

■Develop an effective electronic marketing plan

■Identify the resources required to develop an e-marketing

campaign
■Locate online event marketing registration providers

■Develop a complete e-marketing strategy

■Prepare copy for the Internet

■Promote your Web site

■Create banner ads

■Measure and evaluate your return on Internet event marketing

CHAPTER 3