- Become listed on meeting and event calendars. Visit:
http://www.tscentral.com; http://www.tsnn.com; http://www.
associationcentral.com. - Consider exchanging links, sponsorships, or advertising
with other Web sites. - Distribute news releases online. Visit: http://www.business-
wire.com; http://www.prnewswire.com; http://www.digital-
work.com; http://www.prweb.com. - Include your Web address everywhere you can (i.e., printed
collateral, ads, etc.). - Identify e-mail discussion groups or lists related to your in-
dustry and become an active participant. - Use the signature file at the end of your e-mail to provide
your contact information, as well as your event information.
Make those few lines compelling. - Exchange links with exhibitors, so their customers can be-
come informed about the event.
In addition to the above ideas, Web Ad.vantage offers
these other low-cost ways to promote your site:
■Buy low-cost advertising on targeted e-mail newsletters.
■Develop your own opt-in e-mail list and send out
notices, updates, special offers, and so on.
■Develop an affiliate program.
■Visit http://www.recommend-it.comfor free referral
information.
■Customize specialty advertising giveaway items with
each sale or registration.
■Write a letter to the editor of a favorite magazine or
journal for your target audience.
■Give something free away on your event Web site and
then register with free-for-all sites such as
http://www.freecenter.comorhttp://www.free.com.INTERNET EVENT ADVERTISING
Online advertising is designed to yield instantaneous, easily mea-
surable results. According to Internet Marketing for Dummies,the
Internet is both the ideal medium and the worst medium for ad-64 Chapter 3 Electronic Event Marketing Strategies