Start with blogging. I have already said that your blog is
your ' Home on the Internet' , so make that home welcoming
to anyone who stops by. You will be using Wordpress as
your blogging platform, so most of the design and setup is
built into the theme you choose.
Create five to ten categories for the topics you will cover on
this blog, and then begin posting several times each week
on these topics. The categories will keep you organized and
on track to deliver solid information and content to your
readers.
Make sure that your optin box is in the upper right-hand
corner of your blog. The eye naturally goes to that spot, and
more people will opt in to your list as a result. Do not offer
a newsletter or email updates as your optin bribe; we all
feel that we receive too much email as it is, so offer a
special report on your topic and give it a catchy title. Go
back to the section of this book where I discuss in greater
detail how to create your free giveaway. This is the 7th step
in the 12 step process. Spend a little time on this until you
have something that brings you new signups on a regular
basis.
In addition to your blog, article marketing will also bring
you lots of free traffic. You can take your original blog post
and quickly turn it into an article. I used to submit the
exact same content to the article directories as that in my
blog post, but when Google released its update in February
of 2011 I made some changes to my strategy. I now write