conference, or other information that is only good
now. When it comes to setting up your
autoresponder sequence with affiliate offers, these
must be evergreen. If not, you'll have to go in and
change them regularly.
- Establish yourself as an expert in your niche. You
may not think of yourself as an expert, but you are.
For example, I knew nothing about diabetes in dogs
until my dachshund, Jack, was diagnosed with it in
2008. Within a few months I knew more about this
topic than anyone I had ever met. Your life and
work experiences have taught you things others
have no idea about. That's what you will share with
the world as you build your business.
- Keep track of your numbers. I used to consider
myself to be a 'numbers' person. Math and science
were my areas of specialization while I was
teaching, I looked forward to doing my own income
taxes for many years, and I could do all kinds of
math problems in my head, especially when it came
to real estate. Once I came online I became more
creative, and suddenly math and numbers were not
so appealing to me. One day I was at my desk and
needed to know what nine times seven was. I
couldn't think of the correct answer! I panicked,
and quickly ran through my times tables until I
could be sure my brain had not turned to mush.
