still remember what it was like to be finding my way and
carving out a business for myself. I decided to include a
special section in this book devoted just to you, so that I
could break down the business model even more and make
it easier for you to achieve the success you deserve.
The first thing you will want to do is to think about the area
you would like to specialize in. This is called your niche,
and it's the main thing that holds new people back when
they are getting started.
Remember that you can change your niche at any time. In
fact, you'll probably change your niche several times, the
way many college students do during their first two years.
I'll give you an example that has helped many of my
students.
Long ago I worked in a department store. When they hired
me they asked which department I would like to work in.
They wanted me to have a choice in what I would be doing
each day. I was young and couldn't decide, so they assigned
me to the gift wrap counter.
It turned out that I was the worst gift wrapper in the
history of the company. I'm exaggerating here, but you get
the idea. If someone came up to the counter with a square
or rectangle box, like a radio or a book, I could wrap it well
enough to make them happy. But, if the shape was at all
irregular, like a lamp or a x, it was a disaster. Within two
weeks I had scoped out the rest of the store, and soon I was