INTERPRETATIVEDATA: WHAT’SSHAPING THEMARKETPLACE 259
- How many years has your organization been using external coaches?
The majority of respondents report they have been using external
coaches for less than 10 years. It is interesting to note that approxi-
mately 12 percent have institutionalized external coaches during the
last 2 years.
Analysis and Discussion:We believe that external coaching is
growing at a stable rate. At the same time, more than 40 percent of
the organizations in the survey have not institutionalized an external
coaching program.
8.Has your organization’s use of coaching increased for external coaches?
In those organizations that use external coaches, 57 percent sug-
gest that they’re using coaches at an increasing rate. Moreover, we es-
timate that the organizations using external coaches will increase 27
percent per year on a going for ward basis.
9.Has your organization’s use of coaching decreased for external coaches?
Respondents indicated that use is decreasing in less than 10 per-
cent of those who are currently using internal coaching.
10.Has your organization’s use of coaching increased for internal coaches?
Internal coaching is growing at about the same rate as external
coaching or decreasing at about the same rate as external coachings.
- What percentage of your organization’s coaching needs is met inter-
nally versus externally?
Of those surveyed, approximately 75 percent go outside only 28
percent of the time to meet their coaching needs, while 22 percent go
outside slightly more than 50 percent of the time, and 13 percent
go outside less than 25 percent of the time.
Analysis and Discussion:This data suggests that many organiza-
tions are attempting to answer most of their coaching needs through
internal coaching. This is understandable given the nature and vol-
ume of coaching that has increased over the last 5 to 10 years. Com-
panies may also be investing in building skills for coaches to handle
the growing needs for trained coaches.
- Which management levels in your organization currently receive
coaching?
Lower leadership—53 percent
Middle leadership—31 percent
Senior leadership—52 percent
Executive leadership—64 percent