70 The Economist January 29th 2022
Culture
TheBBCat 100The reflective screen
T
he prime minister is “seething”. News
papers  have  accused  the  bbc of  siding
with foreigners. In Parliament, a Conserva
tive mpcollars the chairman of the publicly
owned broadcaster to declare: “You, sir, are
a traitor!” (“Stuff you!” he retorts.) The talk
in  Downing  Street  is  of  cutting  off  the
corporation’s funding.
This could be a scene from 2022, as Bo
ris  Johnson’s  government  denounces  the
“BrexitBashing  Corporation”  and  threat
ens to abolish the licence fee that pays its
way. In fact the bustup occurred 40 years
ago,  when  the  bbc’s  coverage  of  the  Falk
lands  war  enraged  Margaret  Thatcher
(though she continued to enjoy “Yes Min
ister”, a bbc political comedy). Worse dis
putes took place in 1956, amid the Suez cri
sis,  and  during  the  General  Strike  of  1926.
When, on that occasion, the bbceventual
ly toed the government line, Stanley Bald
win,  the  prime  minister,  sent  round
engraved cigarette cases by way of thanks.Onthebroadcaster’scentenary,David
Hendy’s  lively  new  history  is  a  reminder
that  the  bbc’s  present  struggles—govern
ment rows, culture wars, foreign rivals and
more—are  modern  manifestations  of  old
problems.  His  account  of  the  corporation
also  makes  for  an  incisive  history  of  Brit
ain’s  20th  century.  Asa  Briggs,  who  wrote
the  definitive,  4,000page  record  of  the
bbc’s first 50 years, said that “to write the
history  of  broadcasting...is  in  a  sense  to
write  the  history  of  everything  else”.  The
glowing screen of the bbc casts a revealing
light on its audience.
Today  the  corporation’s  22,000  staff
work  in  more  than  40  languages  and  run
eight national television channels, 50plus
radio stations and the world’s mostvisited
Englishlanguage  news  website.  But  itsfirst  experiments  in  “radiating”,  as  broad
casting was then known, were amateurish.
The boxy studio was just big enough for a
microphone  and  a  piano.  The  director  of
programmes and his deputy took turns to
read  children’s  stories  as  “Uncle  Arthur”
and “Uncle Caractacus”. At a public show
ing  of  the  first  televised  play,  in  1930,  the
giant screen of 2,000 light bulbs melted.
Yet  the  bbc’s  young  staff  soon  realised
they  controlled  something  powerful.  “It
was  quite  clear  that  if  you  got  some  mad
man  in  front  of  the  microphone  he  could
do  a  hell  of  a  lot  of  damage,”  wrote  Cecil
Lewis,  one  of  its  founders.  Twenty  years
later,  the  first  study  of  viewing  habits
found households being shaped by broad
casting  schedules:  changing  mealtimes
and bedtimes, evening chores abandoned,
less drinking in pubs and more at home.Signs of the times
The bbc was forged in the aftermath of the
first  world  war,  which  marked  its  foun
ders—literally in the case of John Reith, the
first  directorgeneral,  who  had  taken  a
sniper’s  bullet  in  the  cheek  in  France.  But
the  second  world  war  would  change  the
bbc even  more.  By  1944  it  broadcast  in  46
languages,  and  by  the  end  of  hostilities
counted 20m listeners in Europe. It coop
erated  with  the  Ministry  of  Defence  to
smuggle  coded  messages  into  news  reTo understand the British, tune in to their broadcaster→Alsointhissection
71 On thetrailoftextiles
72 HomeEntertainment:Pliny’swisdom
73 A critiqueofthemega-rich
73 ResurrectingHandel
74 Johnson: Lost languagesThe BBC: A People’s History.By David
Hendy. Profile Books; 656 pages; £25