Professional Photographer - USA (2019-07)

SUCCESS

STRONGER BUSINESS, BETTER LIFE

PROFESSIONAL PHOTOGRAPHER | JULY 2019 27

If you want to connect with consumers, you have to know how they want to be

reached. After their inquiry to you, would they prefer a follow-up text, email, or

phone call? Recent PPA consumer research shows that phone is the preferred

communication method for all generations, including millennials. That’s closely

followed by email. As you might guess, millennials (born 1981-1996) are much

more comfortable with text communication than baby boomers (born 1946-1964),

and baby boomers are more interested in an in-person meeting than millennials.

HOW CLIENTS WANT

TO BE CONTACTED

BY SOCIAL

MEDIA

10% Millennials

8% Gen X

5% Boomers

IN PERSON

45% Millennials

48% Gen X

55% Boomers

BY PHONE

69% Millennials

65% Gen X

60% Boomers

69% Millennials

65% Gen X

If you want to connect with consumers, you have to know how they want to be

reached. After their inquiry to you, would they prefer a follow-up text, email, or

BY EMAIL

51% Millennials

53% Gen X

53% Boomers

BY TEXT MESSAGE

50% Millennials

46% Gen X

35% Boomers

Sources: Professional Photographers of America 2018 photography buyers research