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Photography is a form of expression, a chance to capture and
preserve moments, experiences, and emotions. Photography
is a thoroughly creative pursuit—an art form. What makes
Zeiss lenses such an important tool for photographers?
Those who wish to follow their creative vision need the
right partner by their side, including lenses that perfectly
fit their camera body. Lenses capable of capturing precisely
what the photographer wants the world to see in a way that’s
close enough to touch. For over 125 years, Zeiss has been
gaining experience in lens manufacturing and amassing
scientific expertise across all our business areas. Fully com-
patible with all Sony mirrorless camera series, the Zeiss
Batis autofocus lens family meets the high Zeiss quality and
imaging specifications, meaning photographers can unleash
their creativity, vision, and focus on the subject at hand.
Q: (^) I’VE HEARD ABOUT SOMETHING CALLED THE “ZEISS LOOK.” WHAT’S THAT?
A: The engineers at Zeiss have worked hard to craft a lens
that includes three essential traits that, when combined,
give a very special look to your images. These traits are
sharpness, true color, and 3D pop.
Imagine a photo that not only tells a story but also reveals
many important details. A crisp image is superior to a shot that
is enhanced later. Any post-processing you choose to add to
images will be enhanced by the contrast captured by the Ba-
tis lens. The high-quality Zeiss Batis fixed focal lengths en-
sure an exceptionally high level of definition, not only in the
center of the image but right into the edges, even at wide-
open aperture. The basis for such outstanding results is an
elaborate optical design, premium-quality lens components,
and a precise mechanical design with low serial dispersion.
Impressive subjects and perfect moments can occur all
over the world at any time during the day or night. But no
matter whether a photo is taken spontaneously or it took
plenty of time and effort to find just the right subject, the
photograph must always be able to do one thing: convey
emotions. True, clear, and natural color is essential. Expe-
rience color and local flavor and capture moments for all
eternity—the Zeiss Batis lenses make it so easy. The color
fidelity achieved by the Zeiss Batis lenses gives photographs
a lively, real character. Even unedited shots look impressive.
If you’re a photographer who edits images, then true color
provides a sound basis with no tinges. The images’ large
dynamic range and the strong bright-dark contrasts make
them more exciting.
The combination of the Zeiss T multi-layer coating and
high-transmission lenses ensures that the true color is pre-
served as well as possible and not compromised. We invent-
ed this optical coating technology, which even permits a
distinction between fine color gradients in a subject due to
the high color rendition.
Some subjects have a way of effectively catching a photog-
rapher’s eye. The Zeiss Batis lenses help photos convey the
feeling that the areas in focus appear almost separate to the rest
of the image. At wide-open aperture, they create the magical
Zeiss 3D pop effect and deliver a harmonious bokeh for great
visual impact. Our brilliant optical design and a sharp tran-
sition out of the focused areas create a perfect distinction
between the main subject and its environment. Even in im-
ages with highlights in front of or behind the subject, chaot-
ZEISS PHOTOGRAPHY LENSES
TONY WISNIEWSKI, MARKETING MANAGER FOR THE AMERICAS
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