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For example, when someone looks at your
brand portrait, you want them to form instant
opinions that help them come to the conclu-
sion that you’re the right provider for them.
To advance this process, DeLoache leans on
wardrobe, color, and demeanor as the most
important elements. Background isn’t as
critical unless you’re doing an environmen-
tal portrait that specifically ties the subject
to a particular setting. Ultimately, the ques-
tion photographers must ask about every ele-
ment in the photo is, Does it support the story?BUILD YOUR OWN WINNING
BRAND PERSONALITY
The more winning brand portraits you cre-
ate for clients, the better you should be at
portraying your own positive brand person-