Chapter 30
Don't Attract To You-Go To Them!
Personal magnetism is a very desirable quality.
There are great personal benefits to be derived from the
ability to attract others to you. I have written a chapter
in this book (Chapter 25) explaining how you can use
the methods of movie and television stars to develop per-
sonal magnetism, yourself. And I do not propose, in this
present chapter, to retract what I said in Chapter 25
concerning personal magnetism.
I simply want to point out here that there is
another way to influence people favorably-which produces
much the same beneficial results as personal magnetism-
but which works on an almost opposite principle.
To be specific, using the method I now want to
explain, you do not attract people to you-you GO TO
THEMI
Western Union used to feature the slogan:
"Don't write-TELEGRAPH!" There is much merit in