will together build a fortress of mutual belief and he will
forever be your ally in defending it.
Find out where another's desires are... and
go there with the exact satisfactions to fulfill his desires,
fully and completely. You can attain no greater influence
than the ability and willingness to fulfill the desires of
others ... exactly ... completely ... immediately.
It requires considerable personality training,
ability and technique to attain the personal magnetism to
attract others to come to you. But it requires only willing-
ness and effort to go to them. In either case, you reach the
same goal-the proximity which permits joining together
for your mutual benefit.
For you to accomplish that, by either method,
will require the ability on your part to accurately appraise
the attention, interests, beliefs and desires of the other
person-and to be able and willing to accommodate your
own attention, interests, beliefs and desires to his, so that
you will proceed together in an unbreakable alliance to-
ward a mutually-determined goal.
This proven success-method requires giving
before getting. It is based on the proven premise that it
not only is "better to give than to receive" but. it is «neces-
sary to give in order to receive".
The executive who has a sign on his desk
reading, "Be reasonable, do it my way", isn't kidding.
The buyer who says, "These are our specifica-
tions. Our deadline on bids is two weeks", isn't kidding,
either.
Neither is the personnel manager who says,