(1) I want to be IMPORTANT.
(2) I want to be ADMIRED.
(3) I want to be APPRECIATED.
If in dealing with others, whatever you say,
write or do, gives others an extra feeling of deserved
importance, an extra satisfaction of being genuinely ad-
mired, a bonus of sincere appreciation, substantially ex-
ceeding that which could be required or even expected-
then you can be sure that you have added to their goodwill
toward you and thus have added to your SUCCESS IN-
SURANCE.
How, specifically, can you do this? What
other ways are there to create goodwill? How much
thought, time, effort and money should you devote to
creating goodwill, acquiring SUCCESS INSURANCE?
Each person's situation is different. You are
in a better position to answer these questions for yourself
than I am. And, anyway, the purpose of this book is to
start you into channels of rewarding thoughts-not to do
your thinking for you, even if I could, and I cannot.
But I can conceive of no more rewarding
"THOUGHTS TO BUILD ON" than for you to plan
exactly how you will create more goodwill in each and
every present and future personal relationship... and
thereby insure your success in life.