CRISIS MANAGEMENT TECHNIQUES –
ORGANIZATIONSFrom an organizational viewpoint, crisis management is not a
quick-fix solution. It entails identifying, studying and forecasting
crisis issues and setting forth specific ways that would enable the
organization to prevent or cope with crisis. This is a long-term
commitment. A systematic, orderly way is required to manage a
crisis and many crises can be prevented – or at least coped with
effectively – through early detection.
A crisis audit is a useful approach to adopt. It means identi-
fying potential issues, assessing the probability that they will
occur and estimating their likely impact. On the basis of this
audit a contingency plan can be developed which sets out the
main steps that should be taken to deal with the crisis and who
will be involved in managing it.
How to Manage a Crisis 165