Operations
Summarize the main processes used in your business so that
investors can be confident that these will support the achieve-
ment of your business goals. Examples of processes include
research and development, manufacturing, distribution,
retailing, wholesaling, customer service, service operations, use
of the internet, advertising and promotions. Indicate the extent
to which your market assessments and sales projections have
been based on rigorous market research and market testing.
Management and personnel
Give brief details of the qualifications, experience and achieve-
ment of yourself and the rest of the management team and why
you have the collective expertise to achieve the plan. Also
summarize the skills of your key workers and why they will
contribute to the success of the enterprise.
Control systems
Outline the systems in place for managing and controlling
the business in order to convince readers of the plan that you
have the capability to run the operation effectively and effi-
ciently. The systems could include accounting (budgeting and
control), production control, service level control, quality
control, sales analysis and control, and analysis of customer
service levels.
Risk assessment
It is advisable to demonstrate in the plan that you are aware of
any risks involved (no one believes that implementing business
plans does not involve some risk) and how you intend to
manage those risks. This shows that you have considered the
plan from all the angles.
Conclusion
A brief conclusion is necessary which simply includes words
to the effect that you commend the plan as being realistic,
How to Prepare a Business Plan 211