Use face-to-face communication
Whenever possible talk to people rather than write to them. That
is how you get feedback. You can adjust or change your message
according to reactions. You can also deliver it in a more human
and understanding way – this can help to overcome prejudices.
Verbal criticism can often be given in a more constructive
manner than written reproof, which always seems to be harsher.
Use reinforcement
You may have to present your message in a number of different
ways to get it across. Re-emphasize the important points and
follow up.
Use direct, simple language
This seems obvious. But many people clutter up what they say
with jargon, long words and elaborate sentences.
Suit the actions to the word
Communications have to be credible to be effective. There is
nothing worse than promising the earth and then failing to
deliver. When you say you are going to do something, do it. Next
time you are more likely to be believed.
Use different channels
Some communications have to be in writing to put the message
across promptly and without any variations in the way they are
delivered. But, wherever possible, supplement written commu-
nications with the spoken word. Conversely, an oral briefing
should be reinforced in writing.
Reduce problems of size
If you can, reduce the number of levels of management.
Encourage a reasonable degree of informality in communica-
tions. Ensure that activities are grouped together to ease commu-
nication on matters of mutual concern.
20 How to be an Even Better Manager