Basics Design: Design Thinking

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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action
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Client: Human

Design:Social UK

Design thinking: Modified

typography to instill

human characteristics

Design Thinking

Modification

Human

Pictured is a business card, created as part of an identity redesign for music and

sound design firm Human, featuring modified typography. An intervention in the

counter of the lowercase ‘a’ has modified it into a sperm shape, whose tail

bisects the vertical stroke of the subsequent letter. This sperm character placed

in the word ‘human’ makes a direct reference to the start of every human life and

implies that the company has a very human approach to creating sound

solutions for its clients.

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