Other numerical methods can also be employed to inform the placement
of design elements and so maximise their impact.
Fibonacci numbers
A numerical series whereby each number is the sum of the preceding
two numbers in the sequence. Fibonacci numbers are named after the
mathematician Fibonacci, or Leonardo of Pisa, who observed this sequence
in the proportions of the natural world such as shell growth. Numbers from the
Fibonacci sequence are used in art, architecture and design as they provide a
ready source of dimensions that produce harmonious proportions. The number
sequence is shown below.
Renard numbers
French army engineer Colonel Charles Renard devised a system of preferred
numbers in the 1870s for use with the metric system, initially to simplify the
production of airship cables. The Renard system is based on dividing the interval
from 1 to 10 into 5, 10, 20, or 40 steps. The most basic Renard series is the R5
series, which consists of five rounded numbers: 1.00, 1.60, 2.50, 4.00 and 6.30.
This offers a controlled approach to space division and produces a balanced
design while allowing a degree of dynamic randomness as the proportions of
the stripes are largely chosen by ‘eye’.
12 3 5 8 13 21 34 55 89 144
Thinking in proportions
Design Thinking
Refinement
Leonardo of Pisa
Mathematician Leonardo of Pisa (1180s–1250) or Leonardo Fibonacci developed a number sequence based
on the 8:13 ratio of natural proportions. His findings were published in Liber Abaci, a book that helped spread
Hindu-Arabic numeral use in Europe.
Charles Renard
A French military engineer, Charles Renard (1847–1905) developed the first dirigible, an airship that could be
steered in any direction, in the 1880s. His system of preferred numbers, developed for use with the metric
system, was accepted as international standard ISO 3.
10 16 25 40 63 100
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Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm
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