Basics Design: Design Thinking

Design Thinking

Developing designs

Pentagram

This poster advertises a fundraising party for the homeless and celebrates the

release of Pentagram Papers 39: Signs, a collaboration between Texas musician

Joe Ely and photographers Michael O’Brien and Randal Ford, which focuses on

homelessness. The poster features a collage of hand-written signs used by

homeless people to draw attention to their plight. These were collected over a

one-year period and formed part of the the research stage of the design process.

As such, the background research forms the substance of the design. It was not

worked up further as it speaks powerfully by itself.

Client: Pentagram

Design:Pentagram

Design thinking: Collage

of research material

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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