Basics Design: Design Thinking

Habitat Dublin (facing page)

Unthink was asked by Habitat Dublin to create a flyer to promote a new custom

design service. This service allowed customers, if they were unable to see what

they required on the shelves, to help design a bespoke product to meet their

needs. By doing this, the customer was taking ownership of the product idea.

The implementation of the brochure design encapsulates this bespoke idea by

using a sticky label image and the handwritten word ‘me’ on the cover.

Implementation

Once a design has been selected it has to be implemented or

produced. This is the stage when the design job is realised,

completed and handed over to the client. Implementation is the

end of the design process and involves physically putting into

effect many of the design decisions previously taken, such as

those regarding format, scale, media and use of materials.

However, this section is not intended as a guide to production,

rather it will provide an overview of the design thinking behind

the physical aspects of design that are put into effect during its

physical production.

Implementation must ensure that the design the client signed off is

produced as expected and with no surprises. It is important to

remember that this stage sees the design team hand over the design

to other practitioners such as printers, book-binders and programmers.

It is paramount that the design team effectively communicate the

design thinking to the protagonists of such trades so that the expected

results can be achieved.

The design details put into effect during the implementation stage

will have arisen during the definition stage, will have been defined

and refined during the ideation stage, and possibly trialled and clarified

at the prototyping stage. However, as a design passes through the

design process, aspects relating to its implementation may have been

modified and refined, perhaps due to changes in budget or time

scales, format or print run.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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