Basics Design: Design Thinking

Scale

Design thinking should challenge size assumptions in order to escape the

limitations and restraints that their acceptance imposes.

Thinking big

Designers can ‘think big’ to produce a piece at a scale at which its visual

elements have great impact. Thinking big can also mean overcoming mental

or conceptual restrictions about how certain topics should be handled or

presented, perhaps crossing over into different disciplines.

Thinking big may involve moving boundaries or challenging accepted norms.

This sends art into new directions, although commercial success is often used

by critics to debase creative achievements.

Thinking small

‘Thinking small’ is a conscious effort to produce work at a reduced scale to

challenge perceptions and offer the unexpected. Thinking small can often

appear to be counter-intuitive, as in many aspects of life, people are asked to

give more or consider the bigger picture. Thinking small implies the need to

engage a more critical eye about content due to the limited space available in

small formats.

Scale

Implementation thinking also needs to

consider scale: challenging preconceived

ideas about size can produce a striking

solution. Does a book design have to be a

certain size, for example?

Design Thinking

Implementation

Outsize

An unusual size, especially a very large one. Outsize formats are often used for books where the focus is on the

visual content, such as those showing art works, design, architecture and other visual arts.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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