Basics Design: Design Thinking

Scale

Client: Pople Landscapes Ltd

and Shed Grounds

Maintenance Ltd

Design:Peter and Paul

Design thinking: Creative use

of format wittily mirrors

businesses

Pople Landscapes

Pictured is a business card created by Peter and Paul for Pople Landscapes Ltd

and Shed Grounds Maintenance Ltd. The format features representations of the

businesses the cards are for. The Pople side is designed to be like a plant

identification tag, while the Shed side looks like a garden shed. This example

shows that the small scale of a business card does not mean that a design

cannot be interesting, engaging and witty.

Kentish Town Healthcare Centre (facing page)

Pictured is the interior of Kentish Town Healthcare Centre in London created by

Studio Myerscough in association with architects Alford Hall Monaghan Morris

It features the use of colourful, easy to see, large-scale, medical-themed graphics

that fill the cavernous space and provide a reassuring feeling to the people within it.

Design Thinking

Implementation

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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