Basics Design: Design Thinking

(Ben Green) #1
Client: Tate Modern
Design:Cartlidge Levene
Design thinking: Serial
element via a two-part
catalogue featuring tessellation

Design Thinking

Series/Continuity

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Tessellation
A tiled mosaic pattern created without overlapping or leaving empty spaces.

Tate Modern
This two-part catalogue documents the installation of a series of five giant
playground slides spiralling down into the Turbine Hall at the Tate Modern in
London, UK. The first part explores the potential for the use of the slide in the public
realm, while part two is a collection of the texts and images that inspired the artist.
The two catalogues could be purchased individually, but the cover design suggests
an integral relationship between the two by depicting different crops of the same
image, tessellated to produce the full image. Depending on how they are tessellated,
either the complete image or the titles are readable but never both at the same time.
This created interesting display opportunities in the Tate Modern shop.

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Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm

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