Design Thinking
Glossary
Glossary
Materials
Different substrates that will
hold a printed, stamped,
engraved, carved, etched,
cut or painted image.
Media
Electronic or printed forms that
are used to distribute a design.
Neologism
A new word, expression or usage,
or one devised relatively recently.
Omission
Something left out or forgotten
that channels a viewer’s focus by
its absence.
Onomatopoeia
Words that echo the sounds that
their meaning denotes.
Opposition
When two or more ideas
compete, conflict or resist each
other, resulting in an antagonistic
relationship.
Paradox
An idea or statement that includes
conflicting ideas or that
contradicts itself.
Parody
The mocking of an original
work through the use of humour
or satire.
6 / Research
Dedicate sufficient time to research a
brief thoroughly. The quality of the
research and the understanding
obtained from it facilitates the
generation of workable design
solutions.
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Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm
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