Basics Design: Design Thinking

Design Thinking

Glossary

Glossary

Qualitative

Information that allows the design

team to understand why things

are as they are.

Quantitative

Numerical or statistical

information that enables a design

team to put physical dimensions

to a target market, such as total

market sales value and annual

sales volume.

Refinement

Working up a design idea towards

its final form by making subtle

changes to design elements such

as resizing, recolouring,

repositioning and modifying

them to obtain the required

tone or emphasis.

Renard numbers

A system of preferred numbers

that offers a controlled approach

to space division to produce a

balanced design.

Research

Quantitative and qualitative

information related to the subject

of a design job that is fed into the

idea generation process.

Research can originate from

primary sources such as

consumer surveys or secondary

research such as consumer

market research reports.

8 / Springboard

Appropriation is your friend. Become

familiar with the designs of competing

products or companies. There may be no

point reinventing the wheel and so

springboard from an existing design

and adapt it to your needs.

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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