Basics Design: Design Thinking

Design Thinking

Glossary

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Target group

A population that shares similar

attributes and characteristics.

A client will require the design

to communicate to a specific

target group.

Thinking space

A comfortable and mentally

stimulating environment

conducive to creative thought with

visual, tactile and aural materials

that inspire and provide reference.

Thumbnail

An image or page of reduced size

that gives a visual reference and

allows several pages of images to

be viewed at once.

Two-in-ones

Graphic devices that provide two

messages at the same time.

Type personality

The character of a typeface,

derived from the visual

appearance of its letterforms.

Typogram

The deliberate use of typography

to visually express an idea

through more than just the letters

that constitute the word.

Viral marketing

The use of pre-existing social

networks to self-propagate a

marketing message.

Visual metaphor

A visual device that refers to

something it typically does

not denote.

11 / Improve your skills

Learn, practise and improve new

techniques that will broaden the range

of possibilities that you draw your ideas

from. Learn to paint watercolours,

animate with Flash, bookbind or

practise origami. The greater the range

of skills you have the wider the range of

solutions you will generate.

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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