Basics Design: Design Thinking

Client: Amour

Design:Emotica

Design thinking: Image giving

coherent multiple messages

Amour

Pictured is a logo design for clothing brand Amour. The logo communicates two

messages or aspects within one graphic device: the ‘m’ of ‘amour’ (which means

love in Spanish). The ‘m’ is sensual (it resembles a heart), but it also conveys a

soft, personal feel, suggestive of comfort. All these messages act in a coherent

way to reinforce the idea that Amour produces comfy, indulgent clothing.

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Design Thinking

Conclusion

MY U

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text

action
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