Basics Design: Design Thinking

Design Thinking

Stage 7 – Learn

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Client: Australian

Directors Guild

Design:Frost Design

Design thinking: Client

feedback used to inform

a new design direction

Australian Directors Guild
Frost Design was asked by the Australian Directors Guild to redesign their
logo. The starting point for the new logo design was feedback from the client:
its existing logo was old and no longer represented its aims or those of its
members. The new logo uses the association’s initial letterforms to represent
a camera aperture. This is overlayed on portraits of the directors in such a
way that it represents the interplay between the eye of the director and that
of the camera.

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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