Basics Design: Design Thinking

Design Thinking

Information gathering

INSEAD
Pictured is a graphic identity created by NB: Studio for the INSEAD Leadership
Summit Asia 2009. To highlight the aims of the summit – to discover new emerging
business models – the design features a map of the world formed of leaves. In this
way, the design suggests a link between gathering information from around the
world and gathering leaves.

Client: INSEAD

Design:NB: Studio

Design thinking:Leaf

metaphor for information

gathering

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