Basics Design: Design Thinking

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Inclusion
The large circle could be
‘humans’ and the small circle
‘women’. Thus ‘women’ is a
subset of ‘human’.

Venn diagrams

A sample scatter plot

Any two or more criteria can be plotted on a scatter plot. This can help the reader to draw meaning from

the relationship between the variables. Within design these can be used to articulate to a client where

you perceive their product or service to be in relation to others.

Union

A union is everything in both

circles. For example, the

population could be sexes that

watch TV, with the larger circle

being ‘men’ and the smaller

circle being ‘women’.

Intersection

The large circle could

be ‘women’ and the small circle

‘people who play football’. The

shaded area where the two

circles overlap represents

‘women who play football’.

Cost

Performance

Design Thinking

Information gathering

Product A

Product B

Product C

MY U

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HAC

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