Client: London College
of Fashion
Design:Moving Brands
Design thinking: Interactive
presentation allows viewers
to leave feedbackDesign ThinkingSamples and feedback4647
London College of Fashion
The Looking Glass, London College of Fashion’s 2008 graduate exhibition,
showcased the work of 600 students to an industry audience looking for future
stars. The ingenious design of the exhibition saw each student represented by
a postcard-sized tag which, when placed on a custom-built responsive table,
would activate an interactive projection of the student’s work on the table
surface. The table interface was designed so that the viewer could control whose
digital portfolio of work was being shown via these tags. As such, through their
choice of tags, the viewer provided explicit feedback about what they wanted to
see. The dark monochrome palette and mirroring effects underlined the ‘looking
glass’ theme that was intended to give a sense of transparency and intrigue.
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