Design Thinking
Themes of thinking
Client: Home MCR
Design:Mark Studio
Design thinking: Less is
more – minimalist use of
image and type communicates
a simple message
Home MCR
This brochure for the 31–33 Stockton Road building development was created by
Mark Studio for Home MCR and features a minimalist, or KISS, approach to the
design problem. The design is kept simple and focuses on the small touches that
help make a building a home. For example, a three-panel (double-gatefold) cover
features the house numbers that one would find on the doors of the homes. This
forms a key visual image in the brochure, and suggests spaces that are lived in
rather than a mere building or development.
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Gatefold
An extra panel that folds into the central spine of the publication with a parallel fold. Gatefolds present a bigger
space to present an image. The example above features a double-gatefold with two extra panels.
MY U
CK
1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE
N
DALIMHE-DTP^1
Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm
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