Basics Design: Design Thinking

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U258174 DLMAC7osx 03.09.2009 175#

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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Design Thinking

Value

Client: Bugatti

Design:Research Studios

Design thinking: Use of

top-quality materials for a

brochure reflects the

product’s value, its qualities

and its exclusive nature

Bugatti
Pictured are spreads from a catalogue created by Research Studios for the
Bugatti Veyron Grand Sport, a luxury car with a luxury car price tag. The design
thinking was to create a brochure that reflected the value and qualities of the
product, and let readers appreciate the exclusive, prestigious nature of the car.
The brochure production qualities are first class – from the glossy art paper stock
to the commissioned studio photography and sewn leather cover.