Basics Design: Design Thinking

Macro and micro

Sketching is used as a thinking tool in the design process, for outlining initial

ideas at both the macro and micro level. At the macro level, sketching can be

used to produce an initial design idea or concept. Sketching can also be used

to resolve aspects such as book pagination and roughing out layouts without

getting into typographic details and final positioning. As we will show in the next

chapter, sketching at the micro level can be used to refine elements of a design

prior to the final work-up; for resolving the key details of a logo, for example.

Flowers (facing page)

This book features a typography of sketched letters, which will appear on the

dust jacket and the hardbound cover. This treatment reflects the artist’s work

and conveys a sense of care and craft.

Thumbnail sketching

An example of sketching thumbnails at the macro level, where the idea is to block out the content of different

pages. Here the magenta colour denotes one image type (for example atmospheric) while the cyan represents

another (for example technical). A sketch of this type allows a designer to think through the pace and flow of a

project without becoming bogged down in the detail.

Design Thinking

Idea generation

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK NO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFOREWhile every effort has been taken to carry out instruction to customers satisfaction

U258174 DLMAC7osx 03.09.2009 175# U 068 AUTHORISING PRINT RUNS

N/HAC

HE-DTPDALIM^2

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text

Sketching