Basics Design: Design Thinking

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Client: Trafalgar Hotel

Design:Social Design

Design thinking:Images

representing aspects of hotel

services are used as icons to

create patterns

Trafalgar Hotel

Pictured are print pieces created by Social for a rebrand of the Trafalgar Hotel

in London. The designs feature patterns made up of icons that represent different

aspects of the hotel’s service. For example, a glass pattern is used for the

drinks menu and a balloon whisk for the food menu. Within the context of a

retail environment, the use of patterns softens the dining experience and creates

a point of interest.

MY U

CK

1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

HO/HTS

DALIMHE-DTP^2

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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