Basics Design: Design Thinking

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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Client: Telegraph magazine

Design:Richard Wilkinson

Design thinking: Displaying

images as motifs in a funfair

shooting gallery symbolises

the endangered status of

these species

Design Thinking

Thinking in signs

Telegraph magazine

This issue of Telegraph magazinefeatures an article on endangered species.

As such, the cover, featuring art direction from Gary Cochran, adopts the motif of

a funfair shooting gallery in which the animals are the targets. The use of a target

symbol, which is placed on each animal and used in the title typography,

underlines this theme and creates a striking image.